Growth Strategy for Fly Buys New Zealand-Free-Samples for Students

Question: Discuss about the Growth Strategy for Fly Buys New Zealand. Answer: Introduction: The aim of the report is to propose the best suitable growth strategy for Fly Buys New Zealand. The report shall also highlight the pros and cons of the proposed strategy. Growth solutions for Fly Buys New Zealand: The loyalty bonus card has gained much popularity in the market; below are the three ways that can act as growth solution for Fly Buys: By developing an app: In the age of smart phones and apps, availability of the same benefits can act as a growing measure for this business. This is also an innovative approach (Flybuys.co.nz 2017). By expanding its loyalty programs: Although it has gained much popularity in New Zealand, it is recommended to expand its activities in other parts of the country as well. By developing a simplified way of registering and application: By the means of marketing and promotion, the popularity of the card can be made high when more people can actually register for the card. Pros and cons for your listed solutions: Pros: The availability and reaching out to the consumers will become easier and convenient with the development of the app. Users will also find it easier to use the card or the app (Ritter and Andersen 2014, 1010). Marketing will increase the popularity of the entire loyalty program. Cons: The apps might raise question on the privacy of the users. Marketing and promotion might end up in huge cost to the company. Best suitable solution: From the above mentioned solutions, developing the app and making things virtual and handy is the most desirable factor than can be applied as a part of the growth strategy of the business. In order to implement it, it is required to develop an app by using app developing software. This app should be made available in the various app download stores for iStore and Android phones (Grant 2016). Moreover, the existing consumers can be made aware of the availability of same by sending personal messages or mails to them. Conclusion: With the analysis, it can be said developing the app would be the best suitable criterion for the growth of the loyalty card References: Flybuys.co.nz 2017 Welcome to Fly Buys! Available at: https://www.flybuys.co.nz/ [Accessed on: 20-8-2017] Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Ritter, T. and Andersen, H., 2014. A relationship strategy perspective on relationship portfolios: Linking customer profitability, commitment, and growth potential to relationship strategy.Industrial Marketing Management,43(6), pp.1005-1011.